Klaviyo
Email and SMS flows for businesses that sell on a list. The free plan is published. Paid plans are usage-based.
What it does for a med spa
Klaviyo sends email and text campaigns and automations, with segments based on what people did. A med spa would use it for a retail list or a newsletter if the booking system can't. It is not a substitute for appointment reminders that already live in Boulevard or Jane, and it is not a HIPAA chart.
Who it’s best for
A spa with a real retail or skincare list that has outgrown the email blasts inside the booking system.
Pros
- The free tier is specific, so you can try flows without a contract.
- Segmentation is better than 'email everyone in the EMR'.
- SMS and email sit in one tool, which is what rebooking campaigns want.
Cons
- Paid prices are not a flat number. A big list gets expensive, and that number is Not listed here.
- Do not export a chart full of treatment notes into an email tool. Send the minimum you need, with consent.
- Appointment reminders are usually cheaper and safer inside the system that owns the book.
Others in Email and SMS
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