Playbooks

How to run the unglamorous parts

Short guides with the number and the link it came from. If a stat is from a vendor’s own customers, the guide says so.

• 8 min · Updated October 21, 2026

  Speed to lead for med spas

  What to measure, what an auto-reply is worth, and the human follow-up that actually books the consult.

• 7 min · Updated October 21, 2026

  Getting more Google reviews without getting the profile banned

  Who to ask, when to ask, and the incentives that are not worth a free syringe.

• 7 min · Updated October 21, 2026

  Rebooking neuromodulator clients around 90 days

  Book the next visit before they leave, then send one useful reminder. Don't discount your regulars into a habit.

• 8 min · Updated October 21, 2026

  A Meta lead-ad setup a front desk can actually work

  Fewer fields, a consent line that means something, and a person who owns the lead before the ad even runs.

• 9 min · Updated October 21, 2026

  SMS compliance basics: TCPA and A2P 10DLC

  What you can text because someone asked, what needs written consent, and why unregistered texts die quietly.