Editorial listing
Google Analytics
The free site analytics almost every spa should have before paying for a dashboard.
What it does for a med spa
Google Analytics 4 shows which pages and campaigns bring people to the site and what they do next. Paired with a booking confirmation page or a call-tracking tool, it tells you if the website is producing consults. It will not tell you who is due for Botox.
Who it’s best for
Every spa with a website. Install it, then check it. Paying for another analytics suite first is usually backwards.
Pros
- Free, and it is the source your ads person will ask for anyway.
- You can see landing pages for Botox, filler, and memberships separately if the site is built that way.
- It pairs with Google Ads without a connector project.
Cons
- It does not know about phone calls unless you send them in from a call tracker.
- A broken tag is a blank report. Someone has to confirm it once.
- It is not a patient list. Don't try to make it one.