Editorial listing
Google Ads
Search ads for 'Botox near me' and the other terms people type when they are ready. No software fee.
What it does for a med spa
Google Ads puts you on search results and on sites in the display network. For a med spa the useful part is high-intent search, plus call extensions so the phone rings. The click still needs a human or a system that answers.
Who it’s best for
A spa that wants people who are already searching for a treatment, and can answer the phone when the ad works.
Pros
- Search intent is closer to a booking than a cold Instagram view.
- Call and location extensions match how people actually pick a nearby spa.
- You can start without a contract.
Cons
- Unanswered calls from paid search are the most expensive leak in the building.
- Competitors bid the same ten keywords. Costs move and Google does not promise a cost per lead.
- The account is easy to waste. If nobody checks search terms weekly, you will pay for junk.