DirectoryCRM and marketing automation
GoHighLevel
The CRM, pipeline, and SMS hub behind a lot of med spa agencies. You can buy it yourself. The HIPAA add-on is a separate line.
What it does for a med spa
HighLevel gives you a CRM, two-way SMS and email, calendars, funnels, workflows, and a reputation tool. Agencies resell it as the 'AI front desk'. A spa can also own the account. It does not replace the EMR. It is where leads and follow-up live.
Who it’s best for
An owner who wants to run lead follow-up in-house, or who is comparing an agency and wants to see the software underneath the invoice.
Pros
- Pipelines, SMS, calendars, and reviews are one login, which is what the $2,000 agencies are configuring.
- The three agency prices and the HIPAA add-on are published.
- You can outgrow an agency and keep the account.
Cons
- It is a kit, not a med spa receptionist. Someone has to build the workflows.
- HIPAA is $297 a month on top, and usage fees for texting are real.
- A single spa does not need unlimited sub-accounts. Don't buy the agency plan because a Facebook ad said to.
Others in CRM and marketing automation
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Aesthetix CRM
A CRM for plastic surgery and med spas: one inbox, an AI concierge, and lead attribution. The price is not on the homepage.
Not listed
Checked October 21, 2026
CRM and marketing automation
HubSpot
The general CRM and marketing platform. Useful if a marketer on your team already knows it. The price module failed when we checked.
Not listed
Checked October 21, 2026